It`s always such a pleasure to review a kick ass single. Nothing makes an A&R happier than new music. But a kick ass single coming from a band that we adore here at Vanadian Avenue is even better. We have such a soft spot for Lower Loveday. We met them for the first time in February 2018 when the band performed a blinding set at Birmingham O2 Arena during the final of SoundWaves Music Competition. They did not win but being placed in the final five was still a great result.
Since that night at O2 Academy – we have been big fans of this West Midlands quarter. We have interview them on our blog twice (HERE & HERE), they played for our first showcase in London at legendary Nambucca, we ventured together to Salford to watch Freeda and Kashmere play and generally plotted for musical world domination from our corner in the Middle Earth.
It is a privilege to watch a band develop and reach new heights. And believe us in the past two years Lower Loveday have had many accomplishments. They supported Only The Poets, APRE and Rory Wynne, received national airplay on BBC 6 Music (from Tom Robinson nonetheless), their music has been used by ITV (on Good Morning Britain) and have been championed by both BBC Introducing Hereford and Worcester and BBC West Midlands.
If that is not enough for ya, then add this to the mix. Their newest single “Chains” was produced by famous Sugar House in their studio in St. Helens (Merseyside).
Sugar House consist of a freelance engineering and producing duo – Lee McCarthy and Ady Hall. Having worked with artists such as Pale Waves, Viola Beach, Mint, Glass Caves, The Empty Page or Larkins, they have built a solid reputation on the indie circuit. They contributed towards songs that made it to the national playlists on Radio 1, BBC 6 and X Radio and some of them went into Top 40.
“Chains” is another banger that Sugar House mastered and if the demo of the song was picked up by ITV, then the finished product will be welcomed with open arms at BBC Radio 1 in no time. It is a power pop indie, with dazzling guitar hooks and strong rhythm section. It is almost impossible to resist dancing to the song. We have seen it first hand on live gigs and it is perfect for jumping around while holding hands with other fans. But it will also be a favourite of every kitchen disco around the country.
While musical side of the song remains upbeat, there is a dark undercurrent showing itself in the lyrics. “Chains” tells a story of a man pondering his future in a world that is far from welcoming.
Says the band: “The song was written from the point of view of a young man, reaching adulthood and deciding what to do with his life. Having had so much fun throughout his university years, the real world doesn’t seem as good as it is made out to be. The punchy beats and thunderous nature of the song, provide the perfect backdrop for the big, melodic chorus of a man calling out for help”.
“Chains” is a second single released by Lower Loveday in 2019 and follows up its older sister “The Fire That Burns Inside”. It was released digitally on all streaming platforms on August 30.
You can listen to the song here:
Follow Lower Loveday on the socials:
And you can give kudos to Sugar House at:
Local press responded to the single in a most amazing way – an interview with the band has been published in Worcester News, Hereford Times, Malvern Gazette and Droitwich Advertiser. Please see the galleries below:
Independent press was also up to the task and the band received a strong coverage from music blogs and online magazines:
See you soon,
Rita and Malicia