Indieterria review – Guitar Music Is Dead by The Americas

“Not scared of no darkness” – The Americas “Guitar Music is Dead” review


When I look back, there is a cinematic quality to it. I can see it in my mind unfolding like a film. A girl is walking into a local venue, wrapped in her over-sized winter jacket. She`s very nervous to the point of feeling lightheaded. Yet, she is very determined. She came to this place to find bands to promote. She is about to rebuild her life from actual scratch and it’s the music business with no plan B. She will find herself some local acts to promote and it will snowball from here. It`s a Phillip Hall or Tony Wilson type of thing. You would not understand.

The bar is half full with some people talking and listening to songs played via PA system. There could have been an open mic night but it ended. The girl was late. She loiters with a glass of cola for a while and then strikes rather awkward conversation with two guys at the bar. They seem like a perfect target. And the conversation goes like this:

– Sooo, are you in a band? – she asks
– Yes – one of the boys is irritated because he has just been mistaken for his twin brother
– We are … ummm a five piece…
– And have a female singer  – interrupts the brother and they do look identical
– Would you describe yourself as a good band?

The boys stare at each other:

– Suppose so? – says the first one measuring words – But if you want to find a good band in this town there`s The Americas…

The Americas

The boy is Fergus Brazier – lead guitarist of incredibly potent indie pop/shoegaze act named nth cave. His hair is still not dyed blue, he is months away from departing to London to work at the Beeb. His brother is Hector Brazier, drummer in the same band. They recorded a session for BBC Hereford and Worcester but have no idea that it will become one of the most popular sessions for local chapter of BBC Introducing. They are unaware that in the future they will co headline Musicians Against Homelessness in Worcester collecting more funds than a similar event in Birmingham. It is also too early for their demos to end up on Steve Lamacq`s desk. It`s only winter 2016 and we have just met.

Similarly, the entire local music scene is yet nameless. It will take several more months before Andrew Marston of BBC coins the term “WorcesterWave” to describe our collective push to be recognized. But the stars are aligning. The nth cave boys just introduced me to The Americas.  I don’t know many people in town so it is hard for me to name others in the room. But it is full of people with whom I will work and whom I will call friends. Jesse River Dylan Murray is packing up his guitar – dressed in his fashionable coat, Troy Tittley of Nuns of the Tundra is out in the little garden in the back of the venue. Hanna Webb is saying good bye to her mates from Population 7 by the doors, there is a song by Soeur on the speakers…

 

The EP banner

The girl goes home quite ignorant that she accidentally stepped in to an environment that resembles Seattle in the late 80s – where local music scene is full of incredible talent and it is ready to make itself known to the country. So far the girl has just learned names of two local bands. One of them will change her considerably. She gets home and puts The Americas into Google…

It took 547 more days (I have been counting, not sure what it says about me) to finally see the band live – on 16th September 2017 during Worcester Music Festival. By then, The Americas had three singles out and they toured the country playing all the important festivals. They rounded up the year being featured by Tom Robinson on BBC 6 Music during his Christmas program.

Second time I`ve seen them was on 30th March 2018 (tendency to remember life events by the gigs), they played to a sold out crowd in the same venue when I first heard their name. They were dressed in matching red suits and white shirts. They debuted some new songs and taunted an upcoming EP.

If I can conjure some more of this nonexistent film about the Worcester scene. In March 2018, I am now at the side of the stage screaming out America`s lyrics and having a very emotional time. Over the two years period The Americas found a way into my soul and into my playlists. I interviewed them for my blog, I discovered their previous  project (Holy!), I have their song on my ringtone and I march into work at a local authority to their beat. If allowed – I am harping about them (and The Blinders) to anyone who was unlucky to show interest in anything music related.  The band kind of become friends since we all live in the same town.

The WorcesterWave is in full swing – local artists have been on BBC Hereford and Worcester, BBC West Midlands, Black Country Radio, Radio Brum, XS Manchester, BBC Radio 1 (including a Maida Vale session for Soeur), 6 Music, Radio X, Amazing Radio and festivals around the country. Local press (Worcester News, Malvern Gazette, Hereford Times), big rock magazines (Louder Than War, Kerrang, NME), independent zines (Leather + Denim, Some Might Say) have featured artists from the scene.  It becomes the norm to see local bands regularly gigging in London, Cardiff, Bristol, Birmingham, Manchester, opening festival stages and even being considered for labels. If a movie about us is ever going to be made – there surely will be a scene of Fergus (with his now trademark blue hair) pitching local acts to some indie labels at a music fair in London for an hour and forty –five minutes. Or The Americas singing their hearts out at The Lexington while opening for The Blinders…

Our combined efforts, support from Beeb and DJs such as Andrew Marston, Steve Lamacq, John Kennedy, Daniel P Carter, Huw Stephens, Mary Ann Hobbs, Lauren Laverne or Tom Robinson and simple luck pushed WorcesterWave further than anyone of us would dream. But one thing remains certain: The Americas seem to be ahead of everyone. They set trends and go places like they have found a crystal ball and can see the future. Whatever they do today, the scene will try out tomorrow.

And here we get to the meritum of this longish essay – the debut EP from The Americas aptly entitled “Guitar Music Is Dead”.

Signed copy of Guitar Music Is Dead

On September 7th 2018 The Americas debuted a six track EP – their first offering to the world. Recorded at a secret studio located in Oxfordshire countryside, “Guitar Music Is Dead” has been mixed and produced by Mike Hill and the band, using tape instead of digital technology. It gives the record unique, old fashioned feeling – something that you don’t hear on other indie releases. However this is not nostalgia for the golden era of rock and roll. The EP feels very modern, both in sound and output. It just has that “thin mercury sound” that Bob Dylan spoke about – for a lack of better definition.

Analogue approach brings forward the beauty of The Americas that could have been overlooked before – that of honesty, that comes from hearts and experiences of the members.  The band does not shy away from hard topics on the record: loneliness in “Come on Out”, political and economical mess of the world  in “American Morning” or drug use in “I Don’t Wanna Go Home”. But everything is delivered with a dose of sadness and poetry, rather than a blunt force. The Americas look at the world and  see what surrounds us and react to it in their own ways. They do get angry in “Bad News” that seems to be directed at people in music industry (or any industry where you work and struggle) but also deliver a beautifully crafted song about getting away in “Backyard Love Song” and a love song in form of “Rosanna”. This is my personal favourite. If I may dedicate few lines of text to it.

Front Cover of the EP, Photo by Holly Elizabeth Beson-Tams (band`s official photographer)
https://www.facebook.com/DenimnLeatherMagazine

“Rosanna” closes the record with a bang and a wonderful jam at the end of the track. But it is the lyrics that won me over.  Perhaps I am wrong, but this is not an ordinary love song. This is a “love beyond the grave” type of a story – where two people have each other for ever, no matter what.  “Rosanna” is a possessive, us vs. the world, Bonnie and Clyde, True Romance kind of a feeling. The one that each of us dreamed of but very few will ever experience.  And then there is this passage “I am not scared of no darkness, as long as I’ve got you here in my heart”.  For a whole list of personal reasons that should not go into the review  – this line got to me and became some sort of a mantra in times of trouble. It is nearly a protective spell, and I don’t believe in magic. I do however believe in power of music and “Rosanna” is one hell of a powerful statement.

The EP also brings in a new element to band`s repertoire. For the first time, both Harry Payne and Aaron Whittaker share vocal duties.  Aaron takes leads on “American Morning” and “Backyard Love Song” – both compositions he authored. While Harry Payne`s vocals are expressive and at times cutting like knives (last minute of “I Don’t Wanna Go Home will leave you with deep emotional scars), Aaron vocals are soothing and gentle. Harry and Aaron complement each other, when one sings leads, the other does backing parts and it works like magic. I have yet to find an indie record that has this sort of chemistry and fellowship between band members.

Back Cover of the EP, Photo by Holly Elizabeth Beson-Tams (band`s official photographer) https://www.facebook.com/DenimnLeatherMagazine

That partnership is very much visible on stage when The Americas play live. They instinctively know what the other person will do, where the music goes, what songs follows. Off stage, they sit together like a family unit rather than a bunch of mates.  I have seen other acts being fiercely jealous of the unity in The Americas. Come to think of it, “Guitar Music Is Dead” would not be such an exemplary record if it wasn’t for the brotherhood shared between Harry, Alex and  Aaron.

And I have to mention something about Alex Bradshaw`s drumming. The legend has it that he was “stolen” by Aaron and Harry from his mother group and was convinced to join The Americas instead. I`m not particularly sure this is what really happened but Alex`s input in the band is crucial for the sound. He hits the tubes like there is no tomorrow in “Bad News”, only to bring delicate textures of “American Morning” next and contributes groove to the phenomenal jam at the end of “Rosanna”.  How many times you get to listen to a record and say – yep, the drummer is the right one for the band. The chemistry between Aaron and Harry is kept in perfect balance by Alex and there is no doubt about it.

“Guitar Music is Dead” is a great EP, lasting about 30 minutes and it’s one of two records of the year for me, alongside with “Columbia” from The Blinders. What is a small disappointment to me, unlike “Columbia”, “Guitar Music Is Dead” doesn’t fully capture how the band sound when playing live. You still need to see The Americas on stage to fully understand their powerful mix of Americana, soul, gospel and classic rock. The EP is an excellent record but The Americas are capable of so much more than the format could handle.

If you can get yourself a copy of the EP, do so. It will be exciting for me to see where the band will go from here. And perhaps for the entire WorcesterWave scene as well.

 

Cover of Come On Out – first single to promote the EP.

***

It was very hard to write this review. Took me about a week.  I wrote at home, in a hotel at 3AM when on a trip to Manchester, on buses and in bed. I reviewed “Columbia” in about 5 hours from start to finish and required four revisions. The Americas took about thirty. This record hits so close to home that I had to take chunks of text out not to make it too personal. Morrissey once said that we should never forget the records that saved our lives. “Guitar Music Is Dead” did just that. On at least three occasions this year.

Alex, Harry and Aaron – thank you.

***

Cover of “American Morning” – second single off the EP

“Guitar Music Is Dead” was released on 7th September 2018.

TRACKLIST:

1. Come On Out
2. American Morning
3. Bad News
4. Backyard Love Song
5. I Don`t Wanna Go Home
6. Rosanna

Order:

https://theamericasyeah.bigcartel.com/product/guitar-music-is-dead-cd-pre-order

Cover of “Rosanna” – third and final single to promote the EP

Interview with the band:

https://cocamidemea.wordpress.com/2018/01/11/indieterria-meets-the-americas/

You can follow The Americas using the links below:

http://www.theamericasyeah.com/
https://www.facebook.com/theamericasyeah/
https://soundcloud.com/theamericasyeah
https://twitter.com/theamericasyeah
https://www.instagram.com/theamericasyeah/
https://open.spotify.com/artist/1QxPYzki5ME5mHztKXbEir?si=AC1ZwAdZSUemXwrCC3u3TQ
https://itunes.apple.com/gb/album/guitar-music-is-dead-ep/1422754052

Or listen online:

The EP has been promoted by three singles that were released throughout the summer. You can find them on band`s YouTube channel with respective lyrics.

Reviews:

Please do not take just my word for granted how good The Americas` EP is. Here is a whole bunch of other reviews (and this is just a small fragment of what`s out there) if you cannot make up your mind if you shall get your own copy of “Guitar Music Is Dead”:

Gigslutz:  „Every track varies from the last, showing the incredible talent and individual sound the band is bringing to the table, and this just the start of what The Americas are capable of”

http://www.gigslutz.co.uk/ep-americas-guitar-music-dead-2/

This Feeling track of the day: “Anthemic, groove laden guitar music you can dance to – and no one’s doing it better right now”.

http://www.gigslutz.co.uk/feeling-track-day-americas-come/

Oddscene (French online magazine):  “The Englishmen of “The Americas” start a brand new chapter with their first EP that will see the light of day in September”.

https://oddsceneblog.wordpress.com/2018/08/08/the-americas-on-veut-creer-quelque-chose-qui-soit-hors-du-temps/

Words For Music: “EP packs a whole load of guitar in one place. The ring of the classic bluesy vocals are complemented by rock and country guitars while hats are surely tipped towards indie music, making you really question the Midland origin of the band”.

https://wordsformusic.blog/2018/09/08/ep-review-the-americas-guitar-music-is-dead/

The review was followed by Q&A by the magazine:

https://wordsformusic.blog/2018/09/04/interview-the-americas-answer-10-questions/

Counteract:  The Americas are ensuring guitar music is in rude health”.

http://counteract.co/interview/interview-the-americas-come-on-out-for-new-single/

Northern Exposure:  “The Americas are a British guitar band trying to make it pay in the 21st century. Taking influences from 70’s Rolling Stones, Bob Dylan and American pop-culture.They put on their suits, strap up their boots and take their rock and roll gospel to anyone who’ll listen”.

http://northern-exposure.co/the-americas-announce-three-new-singles/

North Exposure:  “These indie rockers cause quite a ruckus when playing and have taken that riot on tour with a slurry of festival appearances last year which were all well received”.

http://northern-exposure.co/daily-exposed-the-americas-come-on-out/

We Close Tonight: “If you can find me a trio of blokes from Birmingham who are better at making Americana music than The Americas, I’ll buy you a pint of something bitter.”

https://weclosetonight.com/2018/08/08/the-americas-rosanna/

One Great Song:  “From indie infused country guitar to melodic piano and bluesy vocals, the trio’s debut EP is shaping up to be a refreshing offering of proper guitar music with a nostalgic twist”.

https://www.onegreat-song.com/single-post/2018/07/30/The-Americas—American-Morning

One Great Song:  “Heavenly melodies meet with bluesy, soothing vocals  to create a classic rock n roll edge”

https://www.onegreat-song.com/single-post/2018/06/04/The-Americas—Come-On-Out

One Great Song: “Nobody else is producing a sound quite like theirs right now, and the Guitar Music Is Dead EP is all the evidence you need of that. Traditional but quirky, nostalgic and powerful; The Americas are proving that guitar music is in fact thriving”.

https://www.onegreat-song.com/single-post/2018/09/13/The-Americas—Guitar-Music-Is-Dead

Indie Central Music: „The Americas have just released six-track EP ‘Guitar Music Is Dead’, and prove in 29 minutes of 60’s-flavoured rock’n’roll that they are one of the new wave of UK bands making sure guitar music is very much alive”. (also user rating for the band is stated at 8.2 out of 10)

http://indiecentralmusic.com/moder-age-music-song-of-the-week/

Reyt Good Magazine:  “With their reputation and fanbase rapidly growing across the independent scene, the band look to be a definite hit this summer”.

https://www.rgm.press/review-the-americas-come-on-out/

Popped Music: “Once again the guys have smashed it and given us a summer anthem that we can listen to all day, every day. “ (about “American Morning”)

https://poppedmusic.co.uk/2018/08/09/just-listen-the-americas-american-morning/

Popped Music: “Have been a big fan of The Americas since seeing them gracing the stages at some small venues and then smashing their set at Isle of Wight Festival (…) Judging from this release, the EP, “Guitar Music is Dead”, is something to look forward to”. (about “Come On Out”)

https://poppedmusic.co.uk/2018/06/03/just-listen-the-americas-come-on-out/

Indie For Bunnies
(Italian Indie Blog): “For lovers of that sound of the ’70s but also for those looking for a half hour of great music: do not waste your time and listen to it, guitar music will never die.”

http://www.indieforbunnies.com/2018/09/15/ep-the-americas-guitar-music-is-dead/

Denim+ Leather: “Beautifully refreshing in a sea of indie rock and their songs truly mean something”.

http://denimnleather.blogspot.com/2018/06/the-americas-come-on-out-single-review.html

Indie Radar added “Bad News” to their playlist showcasing the most important guitar bands in the UK

On 7th September 2018prestigious service Indie radar added “Bad News” to their Spotify playlist

Till the next time.

Malicia

“Everyone can enjoy the sun on their face. It’s a basic privilege even the plants have.”

Indieterria celebrates Independent Music Week 2018

Dear Readers,

Between January 29th and February 4th 2018 we celebrate Independent Venue Week. This national campaign was set up five years ago to shine a light on local music venues, cultural hubs, parish halls and arts centers that give prominence to young and upcoming bands on the indie circuit.

Worcester had participated in the scheme since last year and 2018 is no different.  There will be plenty of gigs at our local independent music venue – Marrs Bar. To celebrate a whole week of music delights, new bands and DIY ethos we took few figures from our scene on the side and asked them questions.

 Welcome to Indieterria IVW18 special.

 

 James Willis
(The Marrs’ Bar manager)

Marr’s Bar logo

You have some high profile gigs scheduled this year, involving leading local talent. Can you tell us in brief what can we expect from Independent Venue Week 2018 in Worcester?

James Willis:  We have 3 shows booked for Independent Music Week this year. The first gig is HVMM, The Soviets, Juniper Nights and Malvern newcomers Dead Dads Club. It will take place on Thursday, February 1st. On Friday, 2nd of February we have Gaz Brookfield and The Company of Thieves. Gaz is a great friend of the Marr’s Bar, we always love having Gaz performing on our stage. He first came to us while supporting Nick Harper and now nearly sells the place out. On Sunday, February 4th, we have a great concert by the best bands of the Worcestershire scene: Soeur, Nuns of The Tundra, Navajo Ace, Esteban and As Mamas. It is a collaboration between two great local promoters, The Task In Hand and Surprise Attacks. These guys love putting things on that try to push the musical boundaries a bit. All info on the mentioned shows can be found at http://www.marrsbar.co.uk

Marrs Bar has been participating in IVW before. How did the initiative change over the years?

James Willis:  This is our second year participating, but I love how Independent Music Week continue to push awareness all over the country and advertise how important grass roots music venues are.

After losing so many iconic venues, the music community is pushing back – Agent of Change gets a second reading in Parliament and Music Venue Trust (MVT) is set up. Do you think such measures will have a lasting effect on safety and well-being of music venues

James Willis: It sounds like it! It already has started saving music venues from closing due to complaints, but venues are also closing due to decreasing numbers of visitors and less money being spent at the bar. It is very important we keep going to see live music and keep drinking! (laughs)

Marrs Bar is itself going through a lot of changes. Can you give us any details about it?

James Willis: We cannot reveal anything yet at this moment but watch this space!

From where you stand – what can be done to help music venues and local scene in Worcestershire?

 James Willis:  The more venues Worcester has that are willing to put on live music, and the more locals we have that get involved and put shows on, the stronger the music scene will be.

James was also interviewed by BBC Hereford and Worcester on 3rd of February 2018 regarding the campaign and this is what he had to say:

https://vocaroo.com/i/s0VOWhjrRYq5

If you would like to learn more about the venue please read below:

General Info:
The Marrs Bar

Technical Info:
The Marrs Bar Tech Spec 

 

Christian Burton
(promoter, Surprise Attacks)

Surprise Attacks logo

As a promoter, what is the best thing about having an independent venue in town?

Christian Burton: Local independent venues support local music, which is essential for any city’s music scene. Whether it’s live music, DJ sets or open mic nights there is something on pretty much every night of the week. The independent venues in Worcester recognize that variety is vitally important and this can only encourage both the established and the new bands and artists.

As a local promoter for the last 5 years, keeping it DIY, believing in local acts and taking risks in bringing touring bands to Worcester has been key to putting on varied genres. We often put on music which is fairly experimental or leftfield too, and having the support of the independent venues is really important. The venues support the local scene as much as the locals support the venues. That’s the ideal existence for any town!

I think in the last couple of years this two – way support has really come to life with the existing promoters building loyal followers and new promoters being inspired to start up too. This is a great thing for Worcester especially as the student population is growing, and also great for existing and new bands.

New bands need the support of the promoters, who are able to take a chance and put them on because they have the support of the venues, who in turn provide that environment for the crowds and bands alike. So for us as promoters it’s all about community and creating a social hub and everyone seems to be doing the right thing in creating a vibrant and growing scene.

So many venues have closed down in recent years but with the introduction of Music Venue Trust and Agent of Change, the music community is fighting back. What in your opinion, will be the outcome of this struggle?

Christian Burton: It’s a worrying time. The Agent Of Change principle seems just common sense and it’s frustrating that it doesn’t already exist in UK law. I know that in Australia it’s being put into practice to positive effect.

I think the struggle will always be one of money versus culture, with residential or commercial developers obviously wanting to maximize profit. So the cost of proper soundproofing is left up to venues, which is logical if the venue is the new development next to existing offices or residential buildings!

It makes perfect sense that if homes are built next to or near to an existing venue, the developers should be responsible for the soundproofing. Unfortunately the struggle between money and the arts is a long standing battle.

The outcome? Well I’m hopeful that Agent of Change will be introduced into UK law and the importance of live music is realized to be an essential component of the UK’s culture.

Last year Cardiff nearly lost their famous Womanby Street (a street full of clubs and music venues), now they are UK`s very first City of Music. Worcester is not far away from Cardiff, has its own music festival, periodicals, lively scene. What could be done for Worcester to be properly put in on the music map?

I think Worcester is on the way to greatness with its scene and a great music festival, but it’s main downfall in my opinion is the lack of support of local venues and promoters from the University. It’s very hard to get promotional material within campuses : posters, flyers etc.

There is a huge student population in Worcester. Music scenes in other cities really jump on the opportunities to promote to the students, and have the support of Universities when doing so. It’s certainly something we will be addressing as local promoters.

Aaron Whittaker
(The Americas)

The Americas

You played for Indie Venue Week in London at The Rocksteady on 24th January 2018 How does the America see the campaign for independent venues?

Aaron Whittaker: The 21st century is an endless battle against irresponsible developers building here, there and everywhere. We’ve seen so many beautiful and historic venues forced to close their doors over the last few years because of this.

Independent venues need to be celebrated and cherished and the importance of this week-long festival that shines the spotlight on these magic little places can’t really be overstated.If you care about music then you have to pay attention to and support the spawning ground for its future.

 

Troy Tittley
(Nuns of the Tundra)

Nuns of the Tundra

What do you think about the Independent Venue Week campaign?

 Troy Tittley: I think Independent Venue Week is an important reminder of how crucial these venues are to both musicians and audiences. Most people will have their first proper gigs in these places and it is where you learn to hone your craft. You are surrounded by like minded people, creative minds and people passionate about the arts.

I’ve made a lot of meaningful connections in local independent venues, and without them networking would be way harder. I’ve also witnessed some of the best live shows I’ve ever seen in the Marrs Bar which is a stone’s throw from my house. I remember seeing the Subways there when I was a teenager, more recently Creeper, and I have the privilege of supporting Soeur there as well.

If people aren’t into clubbing or getting wrecked, these venues are a great place to spend a night out even if you don’t know who’s playing.

IVW18 with Soeur & Friends

Worcester will close IVW18 with a concert of mighty Soeur, Nunes of The Tundra, Navajo Ace, Esteban and As Mamas at the Marrs Bar on February 4th 2018.

Now what are you waiting for. Put your dancing shoes on, we are off to the mosh pit.

Mal+Rita

Indieterria meets The Americas

The Americas – Something is happening

 

The Americas – it is rock and roll (and we like it)

There is definitely something really exciting happening in rock and roll at the moment. Bands such as The Blinders, Idles or The Velvet Hands are like a breath of fresh air. Let’s not forget The Himalayas,  Shame, The Strawberries or Bang Bang Romeo. Then, there are The Americas –  Worcester based trio quickly joining their ranks. We sat down with the band to discuss wide range of topics: appreciation of their music, travelling with This Feeling circuit, performing at the BBC Music Introducing Amplify conference in London, their admiration for Big Moon and the troubles in the US of A.

 

Harry Payne (guitar/vocals/harmonica)
Aaron Whittaker (guitar/keys/vocals)
Alexander Bradshaw (drums)


Don’t you find it a little bit ironic that band considered being the hope of British rock is called The Americas?

The Americas: We are not sure who exactly considers us the hope of British rock music but we guess a British band being called The Americas is always going to be a bit of a talking point! (laughter)

 The band was formed at the end of 2015 and quickly developed a large fan following. Tell us more about your beginnings.

The Americas:  It was a pretty natural thing for us. Aaron Whittaker and Harry Payne were always writing and singing songs, listening to the same records and going out to the same shows. Somewhere along the way, we decided to take it a little bit more seriously and started to jam with other musicians. We poached drummer Alex from a psych band that was doing the rounds in Birmingham at the time and immediately shut ourselves away for a year. We played a handful of one off gigs through the first half of ’16 trying to work out what on earth we were and what sort of sounds we made, but most of those early days were spent throwing ideas around and just hanging out in our little practice room.

You are the only band from Worcestershire (except for RISCAS) that has been included in the famous This Feeling circuit, a music company that includes band management, a record label, and a series of national live shows. It is run by Mikey Jonns and hosts the biggest names in rock: Kasabian, The Rifles, Noel Fielding, and Noel Gallagher. What does a local band just starting out have to do to be added to their roster?

The Americas: This Feeling have been very kind to us and have offered us a lot of great opportunities this year. We are not sure if there’s a simple tick list when it comes to building relationships and working with promotions companies/record labels or whatever. We just love to play our music for people and we really mean every one of our songs. I think the key is being honest and transparent. There’s a lot of confused music around.

The Americas – photo from band`s archives

You are often described as “music to ride your motorcycle to” but we do not find this accurate. We rather see you as a very intriguing combination of classic southern rock (think The Black Crowes in their Amorica era) with eloquence of the college rock (think Collective Soul or LIVE), a bit of post grunge but with a lot of back ground in modern independent British music: The Libertines, The Sherlocks, Razorlight, Primal Scream. Best of both worlds really.

The Americas:  (laughing) You can listen to us while you ride a motorcycle if that’s what you want to do, but yeah, trying to label/categorise music is always a weird one. We are glad you hear lots of different things in our sound. We listen to anything and everything from Gospel Rock to Motown, Punk, Trip-Hop or whatever… You’ve got to keep your ears on their toes so to speak.

 The Americas regularly share stages with well established acts. You have supported The Twang at a sold out show at 02 Academy Birmingham, you played along The Bluetones, Blaenavon and Trampolene among others. Is there anyone else on the contemporary music scene you would like to play with?

The Americas: Tons and tons of artists. Our dream show would be to play with Courtney Barnett. She’s a poet and a badass player and she’s just got that magnetism you know? A really, really fantastic song writer. If we’re bringing it a little closer to home, we really dig what those Big Moon girls are doing. We think that would be a sweet show.

Popular online music magazine Gigslutz stated that 2017 belongs to the Americas and awarded you the title of the Best Newcomer 2016. You have beaten several bands heavily championed by national radio stations such as Cabbage or Hinds, a Spanish all female rock sensation with an album on the official UK top 40. How do you feel about it?

The Americas: Yeah that was nice of them. We’d only officially been a band for a couple of months at that point. It’s nice to see publications back completely independent bands.

The Americas live at The Truck Festival in 2017

 Gigslutz praise is not the only one. You have won backing from some of the industry heavyweights: Mikey Jonns of This Feeling, Hall or Nothing music promoter Caffy St. Luce, New Musical Express magazine. Everyone agrees that you stand out of the crowd.  Right next to Soeur and The Assist, you are the face of West Midlands music scene. It must come with some pressure. Did you expect such fantastic response to what you do?

The Americas: We don’t feel pressure when it comes to our music. Only the pressure that the songs themselves demand. The pressure to do each of them justice in our own minds when we go out and play live. We’ve always done what comes naturally to us. If everyone hated the music we write, we’d still be writing it. It’s a personal thing and we get a real kick out of seeing these songs take form. Obviously it’s a great feeling when other people have a good reaction to the material too, and we love it when we look out and people are singing the words back to us. We really love and appreciate our fans for sure.

On October 7th you performed at the BBC Amplify conference in London in front of a huge crowd. Were you excited? Did you prepare anything special to sweep The Beeb bosses off their feet?

The Americas: We’re always excited to go out and play music together and we’re really happy to have been invited along to perform. The BBC has a really great thing going on in terms of it’s Introducing program. Unfortunately we haven’t prepared any dance routines or indoor firework displays this time (laughing).

In all, Amplify was a great experience for us despite the face that we got told last minute that the slot would be acoustic one so we were a little gutted not to have been able to put on a full show. Saying that though, it was still good to have a few beers and mingle with so many fellow musicians and music industry types. No tricks to sweep anyone off their feet no. We think it’s much more important to let the music and performance do the talking in those scenarios.

Your live performances are usually described as perfectly choreographed and prepared in the tiniest detail, yet they contain a great deal of spontaneity and wildness. It’s the good old rock and roll, freedom and creativity.

The Americas: We absolutely love live performances. Putting on a good show is very important to us. It’s a modern world and there’s not a lot of patience out there and you can see it reflected in the nature of the social landscape these days. Throw-away Instagram/Facebook stories that last for 24 hours and then are lost forever. People scrolling through news feeds, and watching the first 5 seconds of 100 different viral videos and not taking any of it in. It’s hard to get noticed in a world of quantity over quality, but we believe in our material and we play it with passion whether we’re performing to 5 people or 5000 people. We want our audience to feel that passion. We want to help them to feel free, even for a short while.

The sleeve to Something`s Gonna Happen single

Several online websites mentioned that you are about to enter the studio to record an album. Is there any truth in these claims? If so, is it going to be an independent release or issued through a record label?

The Americas: We’ve been in and out of the studio throughout September getting down some new material. We’re really excited with how things are sounding and can’t wait to get the music out there. We haven’t figured out what shape our next release is going to take just yet though. Watch this space.

We are very tempted to ask you. Razorlight put it nicely in their song – “All my life, there’s trouble in America”. What does The Americas think of the recent troubles over the Pond: the orange individual, the travel bans and the wall?

The Americas: It’s fair to say none of us would have voted for Trump if we were US citizens. The times are turbulent and confusing and we have problems of our own in this country also. It’s really sad. We’re supporters of basic human freedoms. It’s enough to keep you up at night, isn’t it? It’s important to do the smaller things. Do right to others. Show compassion. Be human.

 The last but not least – what are your plans for the nearest future? Are we going to see you playing local gigs anytime soon?

The AmericasOur plan for the near future is to put out another single by March and then continue to write, release and perform our music as much as possible. Maybe a few tours up our sleeve and hopefully another great festival season. Keep your eyes on the Facebook for announcements. Our next gig is at The Lexington in London with The Blinders on 21st of February, we are also trying to confirm few more dates as well.  Otherwise, we just plan to keep on living the impossible dream and hoping not to die in the process! (laughter)

You can follow The Americas using the links below:

Facebook: https://www.facebook.com/theamericasyeah/
Soundcloudhttps://soundcloud.com/theamericasyeah
Twitter: https://twitter.com/theamericasyeah
Instagram: https://www.instagram.com/theamericasyeah/
Spotify: https://open.spotify.com/artist/1QxPYzki5ME5mHztKXbEir?si=PY6qTN4rRSes3hrTL82pVg
iTunes: https://itunes.apple.com/gb/artist/the-americas/287718531#see-all/single-albums
Shop: https://theamericasyeah.bigcartel.com/

***

Band on the run (or few weeks in the life of a band of the year)

We don`t know how to describe the last few months but you simply cannot follow The Americas fast enough. They are like Tasmanian Devil or The Roadrunner. You think you got them covered, but they are ahead of you by two miles by the time you say “Something`s Gonna Happen”.  The speed in which the band makes ripples on national level is shocking.  That`s a correct word – we hardly see bands progressing at such rate. Just few examples – hold on tight.

The band recorded a session for BBC Introducing Hereford & Worcester at the Phoenix Theatre in Ross-on-Wye in October 2017. This live session has been broadcasted on Saturday November 18th (right before Thanksgiving Day – nice one Beeb!) to rave reviews from listeners.

BBC Introducing Hereford & Worcester broadcasted The Americas session on November 18, 2017

Images from the live session can be seen here:

This week's specially featured act is The Americas who were formed by Harry Payne (vocals/bass) and Aaron Whittaker…

Posted by BBC Music Introducing in Hereford & Worcester on Saturday, November 11, 2017

And then all hell broke loose. On December 23rd 2017 The Americas have been featured on national radio – BBC 6 Music as part of Tom Robinson Show. If you don’t know Tom from his musical career that spans four decades (“2-4-6-8 Motorway“), you may know him from his career as DJ and his own portal that champions new music (Fresh on the Net). Tom is one of the biggest taste makers  in United Kingdom and one of the most cherished DJs on BBC 6 Music. Having a spin on his show – is not a small feat. Being featured on  Christmas show is like winning a lottery. No wonder that The Americas response was very emotional.

The Americas reacted to being played on BBC 6 Music on December 24 2017

Obviously, we made audio. You can listen to the short clip of the program here: https://vocaroo.com/i/s0Jg7AfOZk3Y

Early January seen The Americas being featured in influential Some Might Say Zine – as one of the bands that will shape 2018. We ordered a copy for our archives and this is how it looks. Sahera Walker – the founder of Some Might Say keeps a hand on the pulse when it comes to new musical icons and believe us – she hardly gets it wrong.

This is not the first time, Some Might Say mention The Americas. Back in August 2017, Sahera wrote about the band:

“The Americas, man, what a band. A group I bang on about a lot on here, they’re an undeniably brilliant force of pure classy rock’n’roll. Despite the name, The Americas are quintessentially British, with their riffs and the way they play epitomizing perfectly classic old school British rock’n’roll. They use a keyboard in their music, accompanied by this raw feel good guitar rock sound, which is a unique and refreshing set up for a band”. 

We agree wholeheartedly.

Cover of Some Might Say Zine #2 (January 2018)

The Americas featured in Some Might Say Zine #2 (January 2018) as one of the bands of 2018

On 6th January 2018 BBC Introducing Hereford & Worcester unveiled their own top ten of best bands for 2017 and guess who was ranked at #2? Yep, The Americas. At this stage, we were not surprised to hear Andrew Marston praise the band for their melodic songs and incredible energy. The show featured “Something`s Gonna Happen” being aired, followed by a short interview with the artists.

The Americas being ranked at #2 of BBC Introducing Hereford & Worcester – Best Band of 2017 on January 6th 2018

And yes, we also made some audio – you can listen to it here: https://vocaroo.com/i/s1LXwsxd08Jd

What caught us off guard is that on January 8th – “Something`s Gonna Happen” was made a Track of The Week on BBC Hereford & Worcester.

The Americas` Somethings Gonna Happen announced as a Track of the Week on BBC Introducing Hereford & Worcester on January 8th 2018

On January 10th, another influential zine – Northern Exposure also featured The Americas as one of the bands of 2018.

The Americas featured as one of the bands of 2018 on Northern Exposure on January 10, 2018

You can see the article below:

http://northern-exposure.co/ones-to-watch-2018/

This is what Northern Exposure had to say about The Americas:

“They are a sensational hard rock ‘n’ blues get up with a blow-the-house-down set that could  translate into a debut album perfectly.” 

Northern Exposure is overseen by two lead women – Rachel Brown and Kate O`Brien who beside running the magazine, also manage and promote local artists, book gigs and mentor young acts. Similarly to Sahera Walker of Some Might Say, ladies of Northern Exposure are very active and know their craft well.

Same day (January 10th 2018), two gigs were announced. On January 24th The Americas would play a gig in London at The Rock Steady  sharing the stage with Sleaze, Black Orchids and Willow Robinson as part of Independent Venue Week.

 

Poster for Independent Venue Week gig at The Rock Steady in London, 24 January 2017

https://www.facebook.com/events/404399526664032/

The other show would take place on 21st February, also in London, but at The Lexicon. Here The Americas are to support The Blinders – one of the most influential bands that come of the UK in the last 30 years. We are not kidding. If you haven’t familiarized yourself yet with The Blinders, you got to tackle this unforgivable faux pas right now. Before people start regarding you as an uncultured savage.

Tour poster for The Blinders upcoming tour

The Americas/The Blinders combo is unreal and we think this is going to be equivalent of all those legendary gigs that people talk about for years. We are actually thinking of attending. Though it may prove tricky.

https://www.facebook.com/events/934013786747020/

Announcement at the Northern Exposure regarding InMusic Festival semi-finals.

Of course not a day goes by without another announcement. On January 11th, The Northern Exposure in association with EUFest and Musicians Against Homelessness unveiled semi finals for InMusic Festival. 20 upcoming bands fight for a slot at the main stage at InMusic Festival in Croatia to support such legends as Nick Cave and Queens of the Stone Age. Guess who got their place among best acts? The Americas will have to go though two more stages (music industry insight and live performance) to win this opportunity of a life time – but they already proved to be more than your average indie outfit.

Right. That would be just about last four -five weeks in the life of a band that is tipped for one of the best acts of 2018. You see now why.

We will keep reporting.

Mal+Rita

***Update: 15.01.2018***

Few days passed and we have to make an update as so many things have happened. Where to begin?  Let`s start with the show in London on 21st February at the Lexington where The Americas will support mighty The Blinders. Well that gig is now sold out (two tickets left as we write so technically no chances to get in). The Blinders so far have two other shows on their upcoming tour being sold out and one of them  is on their home turf  in Manchester.

The Americas announce their gig at the Lexington in London with The Blinders is a sold out affair -15.01.2018

Not only will The Americas play with one of the most exciting bands on the planet, it will also be a full house. If that doesn’t make you want to bounce off the walls in joy, then you must be (no rock and roll) fun at parties! A shout out to fellow A&Rs in London Town. Get yourself on the guest list. This show will be epic.

Another good news is that “Something`s Gonna Happen” is currently being a Tune of the Week at BBC Hereford & Worcester. The Americas are Artists of the Week as well on the BBC Intro and they got a spin on the show of a popular BBC DJ Georgey Spanswick.

Proof is on Twitter:

Artists of the Week for BBC Intro 15.01.2018

And the best news of all is of curse update on In Music Festival. Six bands have been chosen to the live stage of the competition and West Midlands are proudly presented by The Assist and The Americas. The Assist are incredible, we have seen them last year and love them since. Like The Americas, they are This Feeling alumni and  a kick ass band.

The Americas making to the finals for Northern Exposure competition to earn a spot at In Music Festival in Croatia.

It will be a hard fight in the live stage but we will keep our fingers crossed for The Americas! Yeah!

M/R

***Update: 27.03.2018***

We took a step back from the ever changing world of The Americas for two months to concentrate on other acts on Indieterria, while the band continued to leave their mark across the country like a hurricane in Arkansas. They played sold out show in London on February 21st at The Lexington with The Blinders (and Blinders described The Americas as the best act on entire tour!) and followed up with another full house gig at legendary Sunflower Lounge in Birmingham with The Cosmics on March 17th.

Here`s a video to live version of “Susanna” from The Lexington, if you missed the show:

 

 

If that wasn’t enough, The Americas returned to London to play at iconic Nambucca for Some Might Say zine on March 27th. Just a little trip here and there and everywhere. We told you those boys are keeping themselves occupied. They actually do more in a month than most bands we know – but this is how you recognize serious business. The band will play and tour and record and publish.

Poster for Some Might Say zine gig in London at legendary Nambucca on March 27th 2018

Tight schedule paid off. There was a bit of March Madness at local BBC Introducing Hereford and Worcester last week. On March 24th The Americas were recommended for BBC 1, then on March 25th they have been put forward to BBC Big Weekend Festival in Swansea alongside with RISCAS and on March 26th “Something`s Gonna Happen” was in rotation and was again a song of the week on the station.

March Madness at BBC Hereford and Worcester – not like we are complaining.

The Americas were also interviewed and you can hear what they had to say here:

https://vocaroo.com/i/s1UP8zVVjE6q

Are you catching your breath? Good. Cause over the Easter Weekend, the band will return to their home ground at the Marrs Bar to play a gig with Junior Weeb and Happy Bones as special guests on March 30th. If you are not hyperventilating and drooling at the same time at the bill, you ain`t local. We are absolutely loco for each of the acts here and believe us Woo-Town will come out in great numbers for the show. You can join us, we have got trains, and buses and there is nothing to prevent you from visiting. Tickets are still available:

https://www.facebook.com/events/266397940564769/
http://www.wegottickets.com/event/429992

Poster for home coming gig at Marrs Bar with Junior Weeb and Happy Bones on March 30th 2018

If you are not familiar with the special guests for the night, here are our interviews with Junior Weeb and Happy Bones respectively for your reading and listening pleasures.

https://cocamidemea.wordpress.com/2018/03/22/indieterria-meets-happy-bones/
https://cocamidemea.wordpress.com/2018/03/19/indieterria-meets-junior-weeb/

The show will most likely sell out and we have secured our tickets weeks ago. We will try to post some images or videos from the night.

That`s all for us for for now.

Mal/Rita

****Update 31/03/2018****

Before we publish our review of the band`s home coming gig, we would like to update you on what The Americas has been up to. It`s been few days which in the world of Aaron, Harry and Alex is a lot.

The band has just been announced as one of the acts to play Wychwood Festival on The Big Top stage. The Americas will play alongside another WorcesterWave  band – Soeur.  Add this to the impressive list of achievements in barely 4 months this year.

Wychwood Festival page with the announcement for The Americas

Wychwood Festival 2018 poster

And we can finally see a video from The Americas` performance at The Pirate Studios in Manchester  in January.  Ugly is a regular song in the live performances, but so far has not been released as a single. It’s worth watching as this is a classic track for the band – driven, funky and with a wonderful  melody line.

M/R

****Update 02/04/2018****

The Americas are perfectionists. They plan their acts in the smaller details, play like there is no tomorrow and hit the stage even if the world is falling around them. It could not be any different for their home coming gig in Worcester. The house was full, support acts (Junior Weeb and Happy Bones) delivered splendid sets and the crowd was waiting in anticipation.

Aaron Whittaker of The Americas

The band don’t play home that often anymore so it was time for a real celebration. Harry, Aaron and Alex came on stage wearing identical red suits, looking like British Invasion act out of the 70s. For the next hour they did not let anyone rest even for a second.  Ugly, Rosanna, Hot Minute, Tenth of May and a new song Come On Down were delivered with passion and  determination. Within two tracks, Harry let go of both his jacket and shirt and continued to play, dance and swing.  Audience picked up pace and formed the biggest mosh pit Marrs Bar seen on an indie gig. There was crowd surfing, pogo dancing and dozens of people screaming the lyrics with their eyes closed.

Alexander Bradshaw of The Americas

Once the music ended, fans and friends alike stormed merch stand and even posters were taken off the walls and taken home as souvenirs.

We have been attending  gigs at Marrs Bar (Worcester`s only independent venue and a home to all WorcesterWave bands) for over two years and not often we see this sort of adoration. No, truly there is no other word for how revered The Americas were on that night.

The band will soon play bigger venues and  this could be end of a certain period in their careers.

Harry Payne of The Americas

Like Peace before them, The Americas will put Worcester on a music map…

No wait, let us rephrase that. The Americas have already put Woo-Town on map and other bands from the scene are looking up to them and following.

It makes us proud to call this cathedral town in West Midlands home.

Much power to you The Americas!

Some videos from the night:

And some images from the night:

Sound and fury – The Americas play Worcester on 30.03.2018

The band puts their all into live performances

All together now

Can we bring back British Invasion? The musical one we mean of the 60s and 70s.

Aaron Whittaker

Harry Payne

We so wish you could be with us.

Mal+Rita